You can track and improve the effectiveness of your advertising campaigns by connecting your program in Evalato to your Facebook Pixel. This would allow you to automatically track data for 3 Standard Events: AddToCart, InitiateCheckout and Purchase. To do this simply go to Analytics & export > Tracking, select the Facebook Pixel Tracking ID section, provide your tracking ID and press SAVE!
To find your Facebook Pixel ID:
- Go to your Facebook Pixel tab in Ads Manager.
- Click Actions > View Pixel Code.